Search, content, retail media: How to build a digital shelf strategy that works.
A 45-minute session with a Brand Nudge expert and the Head of Omnichannel at Lactalis, covering search strategy, content optimisation and retail media. We'll explore how the three work together, where brands most commonly lose visibility and performance, and how digital shelf insight can help your team scale performance and prioritise actions across your retail channels.
Three topics. Live platform demo. Real customer insight.
Hear how Lactalis approaches search, content and retail media across retailers, alongside a walkthrough of the Brand Nudge platform and the insights that help scale digital shelf optimisation.
Improving search visibility across retailers
Understand why products gain or lose visibility, identify emerging opportunities and see how the worlds biggest FMCGs use search insights to improve top-of-funnel performance and conversion.
Prioritise improvements that will move the needle
Wrong images, missing attributes, outdated descriptions — impossible to catch manually at scale. See how to audit, score and prioritise fixes by commercial impact.
Making confident retail media investment decisions
You can't build a media plan and optimise performance without visibility of where and when ads appear, or what your competitor strategies are, now or in the past. See the full picture before you commit budget.
Meet the webinar host and speakers
Jason Simpson
Head of Omnichannel · Lactalis
+25 years in FMCG across the UK and Ireland. At Lactalis - the largest dairy products group in the world - Jason leads omni-channel strategy across retail, eCommerce and retail media. In this session he'll share how his team turns digital shelf data into commercial decisions, inside and outside of the platform.
Toni Cuthbert
Senior Customer Success Manager · Brand Nudge
With a background in shopper marketing at General Mills and six years at Brand Nudge, Toni brings both brand-side experience and deep platform expertise to her work with FMCG customers. She works closely with brands to maximise the value they get from Brand Nudge. Equal parts platform expert and digital shelf consultant.
Reserve your place.
Monday 29th June · 12:00 to 12:45 BST · Free to attend
You'll be taken to Microsoft Teams to confirm your place and receive a joining link.
42% more search visibility. £500k incremental revenue. One keyword fix.
Brand Nudge identified that 16 product titles across 6 SKUs on Sainsbury's were missing a high-intent search term. Post-optimisation, search visibility increased by 42% generating £500k+ in annualised incremental revenue from a single retailer. Identified in the first week of platform deployment. No additional media spend required.
Full-suite digital shelf analytics.
Five connected modules that give you visibility across every retailer, every product, every day.
Search
Share of shelf and keyword visibility
Content
Audit product titles and attributes
Retail media
Track paid placements
Ratings & reviews
Product insights and reviews
Assortment & availability
Availability tracking by retailer
